If your business is women's business, you and your customers could make a unique contribution to Girls Night In.
From shoe stores, dress shops and restaurants to hairdressers and the beauty business, women utilise the commercial sector in a uniquely personal way. As a women's business owner or manager you probably know a lot about your customers and have a strong relationship with many of them.
Girls Night In raises money for all women's cancers in a similarly personal and feminine way.
As a girls-only initiative, it can unite employees and customers in the fight against women's cancers. It's also a great way to communicate some important health messages.
The most effective strategies are usually the simplest. Many businesses choose to dedicate a day/week/month of sales or services to the Girls Night In and donate a percentage of turnover from that period of time. Other organisations nominate a particular item or service and donate profit from it to Girls Night In.
Whatever you choose to do, make sure it works for you, your staff and your clientelle. Play to your strengths and do it your way.
Read on for some inspiration.
1. Girls Night 'Shoe' In.
Imagine the loyalty you'll build by providing a night of guilt free shoe shopping! By giving women a chance to buy shoes while donating to one of Australia's most trusted charities you can create a relationship based in a shared sense of giving.
2. Girls Night Indulgence
Pampering for a good cause!
If you're in the beauty business - hair design, beauty therapy, day spa - you can offer your clients some time to relax and unwind while raising money for women's cancers. By setting aside a week or even a single day or night to Girls Night In, you can leverage the hype created around the event and reward loyal clients and attract new ones.
3. Girls Book Club
If you're an independent book seller, you'll know that there are some books that attract women more than others. Why not offer a Girls Night In book club and collect donations on the night, or commit to a percentage of book sales to Cancer Council? A gathering of women in an intimate environment can generate a sense of loyalty to your store as they understand your sense of charity and community.
As a commercial organisation with day to day contact with women, your business can help us create excitement and enthusiasm for Girls Night In. By simply showing your support you can play a role in encouraging others to take part also.
Put up a poster, like us on Facebook, talk about your support in communication to your customers. Every show of support makes a difference.
Getting involved is as easy as registering as a host. This will allow you to to set up a fundraising page which can be linked to your website and Facebook page. If you'd like more information on how your business can help Girls Night In we'd love to hear from you so contact us.